Archive for Science

Research Shows Mac Users Are Just Like The Guy on TV

Posted in Apple Users with tags , , , , , , , on January 29, 2008 by macfacts

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Research from internet ad network Mindset Media confirms the ad’s personification of Mac users as superior and self-satisfied. Its recent Mac user “mind-set profile” — a psychographic ranking system that scores respondents on 20 different elements of personality — found them to be more assured of their superiority, less modest and more open than the general population.

Source: Advertising Age