Research Shows Mac Users Are Just Like The Guy on TV

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Research from internet ad network Mindset Media confirms the ad’s personification of Mac users as superior and self-satisfied. Its recent Mac user “mind-set profile” — a psychographic ranking system that scores respondents on 20 different elements of personality — found them to be more assured of their superiority, less modest and more open than the general population.

Source: Advertising Age

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2 Responses to “Research Shows Mac Users Are Just Like The Guy on TV”

  1. fixnichols Says:

    they forgot to mention they are prominantly pompous yuppies who tend to be queer

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